March 29, 2012

A Day without Speed Limits


Watching a Formula 1 car zip down the race track is one of the most thrilling moments that an auto enthusiast might experience. The sound of engines roaring at unimaginable RPMs, the blurring of colors as cars skim by like bullets - truly a rush! One wonders what it must feel like to be in the midst of something so high octane that pushes man and machine to their limits. Would a seat in the cockpit make for an auto enthusiast’s ultimate exhilaration?
 
The Mercedes-Benz Track Day Experience was an event that put most of these questions to rest. Hosted at the Buddh International Circuit (BIC), Sahara Force India’s Mercedes drivers Paul Di Resta and Nico Hulkenberg took to the wheel with a single motive - to push their cars to the very edge while giving media personnel, our YEO customers and auto enthusiasts a feel of how it is to race in a GP!

A stack of papers to be signed as an acceptance of indemnity clauses, a briefon driving dynamics and rules by Mr. Hari Singh and the lucky Track Day participants were ready to shut the visors on their helmets. What followed was a gut wrenching blast as they zipped across the BIC at speeds at excessive speeds of 200kmph in the C63 AMG one of the most powerful cars in its league and Mercedes-Benz's official car for the DTM circuit! Auto enthusiasts and young entrepreneurs alike were treated to the ‘the drive of their lives’. Post racing, it took them a while to get over the hair-raising speeds that they had travelled at. The enthralled look on all faces at the end of the day served as a testament to the fascination that the Mercedes-Benz Track Day Experience had delivered.

Mercedes-Benz has always been a strong advocate of motorsports & so have its initiatives in the country:

  • In the F1 arena, Mercedes-Benz today has the distinction of having three teams, and their six cars, running on Mercedes-Benz engines.
  • Sahara Force India's showcase in F1 is woven around engines manufactured by Mercedes-Benz, and the continuous podium appearances across different race tracks and varied conditions are a testimony to the technological prowess of the engines.
  • Sahara Force India as the 'only Indian' F1 team on the circuit, along with Mercedes-Benz will be striving with newer initiatives to popularize motorsports in the country.
  • The initiation of such collaboration together with Mercedes-Benz will go a long way in sculpting the future of motorsports in India, with the active help of our partner JPSI.
  • The AMGs have been revered in the motoring circuit with high esteem ever since its inception and each race reaffirms the belief in the amazing performance capabilities of this beautiful racing machine.
  • In India, just like the other part of the world, the AMGs have won hearts of all motoring enthusiasts and is synonymous with performance motoring.
  • The entire range of AMG from Mercedes-Benz's stable are offered for sale in India for customers and enthusiasts who are passionate about performance motoring.

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