India gets “Ready to B”

India gets “Ready to B” - Mercedes-Benz gives a sneak peek of India’s first Sports Tourer: The B-Class

• Mercedes-Benz launches “Ultimate Touring Trail” – A property wherein adventure enthusiasts can drive down in B-Class with like minded celebrities and experience adventure sports like Skydiving, Canoeing & Deep Sea exploration
• The first drive experience of Mercedes-Benz B-Class was presented at the Buddh International Circuit, demonstrating the sporty ride of the car
• The B-Class combines sportiness, refinement and practicality with young aggressive design language and is aimed at creating a new segment in the luxury car market in India
• Customers will also be able to see the car in all dealerships across the country and pre- book before launch.

New Delhi: Mercedes-Benz India today unveiled its soon to be launched and much awaited product, the New B-Class, at the Buddh International Circuit. The B-Class is Mercedes-Benz’s pioneering product in the Sports Tourer segment. The car was unveiled by Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India in the presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Genelia D’Souza.  She will be joined by Ritesh Deshmukh. Kalki Koechlin & Gaurav Kapoor in the “Ultimate Touring trail” (UTT) which shall be an adventure trail for consumers to drive the B-Class to exotic locations and explore the B side of life, that is – Adventure. The unveiling of the B-Class was followed by a First Drive Experience for the media.

Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India explains: “The B-Class opens a new segment of Sports Tourer in the Indian Motoring landscape. The introduction of the B-class continues Mercedes-Benz’s legacy as pioneers in the auto Industry. The rich array of equipment, inspiring design, coupled with the highest standards of safety and comfort, makes the New B-Class an extremely appealing product for the adventurous new generation.”

The B-Class offers the versatility of an MUV, ride quality of a sedan and dynamic performance of an SUV. The B-Class makes a definite statement about a lifestyle characterized by adventure, thrill and sophistication – this passion is of significant importance as is style and individuality to the consumer. With its aggressive styling, state-of-the-art technology and high safety standards, the New B-Class meets the needs of young individuals looking for a car that is sporty yet retaining the essence of style. The B- Class Sports Tourer is for those who are young at heart and enjoy that adrenaline rush over a long full throttle adventurous drive.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “Rapid globalization and consequent outbound travel of Indians have given them a taste of luxury and adventure. This has sparked a demand for a luxurious touring vehicle best suited for those who are young at heart. Mercedes-Benz India aims to tap into this demand with the introduction of the B-Class Sports Tourer. This vehicle will provide the highest levels of sporty experience and is ideal to suit the taste of the growing number of Sports Touring aficionados in India.” He further added “The B-Class will herald a new segment in the Indian Automotive market. It offers an aviation-inspired dashboard design, sporty 7G DCT gearbox and highly sophisticated trims and equipment continuing Mercedes-Benz’s philosophy of “Best or Nothing”.

The “Ultimate touring trial” would be a platform wherein adventure enthusiasts can upload their pictures & get selected to be part of an experience which they generally dream of. Aggressive Below the Line activities linked to adventure and travel in high consumer traffic areas of the Country have been planned. The prototype vehicle is on display for the customers across the dealership network in the country to provide a first look. Mercedes-Benz is also tying up with several operators to provide customized adventure packages aimed at engaging the target audiences. This would be accompanied by a niche ”Only Digital” advertising campaign to introduce the Sports Tourer segment to the nation.